What is a Niche? What Has It Got to do With My Online Business?

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This is not a niche?

A useful way to define the idea of a niche is through the establishment is not more than what it is.

Niches are not the place for high-volume, the “economy of scale” businesses. A niche not just sell jewelry, which sells a certain type of jewelry. A company that is interested in a niche market is not large stockpiles of different items, each product it sells and develops is related to some very specific purpose or activity.

Because the clusters form?

Niches are natural side effects of the “size-fits-all” the main trends in the market. Most people, most of the time, shopping for things that are similar to what other people around you are shopping, too, as large retailers (including large eBay sellers and online) to compete for the attention customers in these areas. But occasionally they are interested in something different than usual, and is where niche flourish.

Take your typical supermarket as an example: despite their different names, almost all supermarkets sell the same things, for much the same price, right? Sometimes a client may want something that is different from the norm, however, and the supermarkets do not carry it. In such cases, consumers head for some kind of specialty shop to get their product instead.
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My Listing on EBAY

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How To Save Money on Shipping

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By: Skip McGrath

If you are going to run a profitable and professional eBay and/or web site business, you will need to package and ship your goods professionally. No one likes to receive their “eBay treasure” in an old cereal box or shoe box stuffed with your last week’s newspaper. This does not mean that you have to always use “new” supplies. Recycled boxes and packaging materials are fine as long as they are in good condition.

There are three costs involved in shipping:

  • Shipping supplies
  • Shipper charges
  • Your time

Let’s look at each one.

Shipping supplies

Shipping supplies consist of boxes, newsprint or tissue, styrofoam peanuts, bubble pak and tape.

Why pay top dollar for shipping supplies when you can get them for free? Here is a source of free shipping supplies, boxes and packing materials. Visit your local gift shop or kitchen store. These merchants receive shipments on a daily basis of usually fragile items that require large amounts of bubble pak, styrofoam peanuts and sturdy boxes.

Gift shops are deluged with shipping and packaging materials. Local laws often require them to recycle the materials rather than just throwing them away. This can be expensive. Believe me — they are happy to give it away.

Local shops can be a treasure trove of free shipping and packing materials. Other stores that receive large amounts of shipping and packaging materials include drug stores, electronics stores (such as Radio Shack) and small neighborhood hardware stores.

If you ship USPS Priority Mail, he U.S. Postal Service website offers free shipping supplies delivered (also free) direct to your home or office. Many eBay sellers use Priority Mail for shipping items under three pounds. The USPS will send you free boxes, envelopes, tape and labels direct to your home by priority mail. You can print out labels and select Deliverly Confirmation at the web site. (This is a saving of 35 cents over doing it at the post office)

Shipping Charges:

As a occasional seller there isn’t much you can do about lowering shipping charges. If, however, you are a high volume eBay seller, you can negotiate rates with UPS, Fedex and Fedex Ground (formerly RPS). Call the companies and ask what their quantity points are to get a discount. If you work for a company that uses UPS or Fedex, they have programs whereby employees can piggyback on their company’s discounts. You open up an account with your own credit card, but your shipping rate is tied to your employers rate. Ask you employer to ask his/her shipping company sales rep if they offer such a program. It is good for you and the employer because it can raise his/her quantity to help get lower rates.

Your Time:

Time is valuable. Time you spend wrapping packages could be better spent launching auctions, searching for new products, answering emails and so on. The best way to save time is to have a permanent area for shipping. Invest in tape guns, paper rolls and so on. If you have to clear off the dining room table every time you want to wrap a package, this is a waste of time.

We use our teenagers to help with the business. It is a much better use of my time to pay my son a few bucks and hour to wrap packages. Besides anything you pay them is a business expenses for tax purposes.

It goes without saying (then why do I say it?) that you should package your merchandise carefully to avoid damage. Why do I say this if it’s so obvious? Just last week I received a package from a power seller containing a flow blue plate I had purchased from his eBay Store. The plate was loose in the box. He had wrapped it with bubble pak, but hadn’t taped the bubble pak together. During shipping it had worked loose in the box. Fortunately, it wasn’t broken. Even people who know better often take short cuts that can result in an unhappy buyer and in some cases, negative feedback.

Resources, Tools, Supplies and Free Stuff for Art, Antiques & Collectible Sellers on eBay

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by: Skip McGrath

Whether you sell your art, antiques and collectibles on eBay, at flea markets or other online auction sites, information is the most valuable resource for the antique dealer. So here are some tools and resources for antique collectors and dealers.

Free Information

Here is a list of websites that offer free information and resources for Art, Antique & Collectible dealers and sellers:

The eBay Antiques Discussion Board is simply one of the best places to ask for help whether you buy or sell on eBay, are a dealer or just a collector looking for information.

Antiques Roadshow has some great information and tips on their website.

Antique Tutorials have free online tutorials in dozens of antique and collectible specialty areas

Autograph Collector offers a free magazine for collectors

Antiquecollectiblestore.com is a national antique and collectible dealers directory, which is a guide to flea market locations, antique shop names, addresses, phone numbers all across the US. This antique & classic dealer supplies and services antiques and collectibles directory has around 50 categories which again is sorted by city or states in US for easy searching. The search box makes it easier to find the resource you are looking for. If you own antique and collectibles related shops or firms, you can submit your site for free through easy procedures.

Celebrity Collectors Resource offers free autographed items through their quarterly online giveaway and well as autograph signings, celebrity news and hobby information for the collector and investor.

Heartland Discoveries features a free glass marks dictionary on their free page.

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Why I Sued Google (and Won)

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Like most Americans, I use Google’s search engine several times a day without so much as a second thought. It was only in 2007 that my company’s relationship with Google, Inc. temporarily escalated to that of a full-fledged customer, when Think Computer Corporation became yet another a Google AdWords advertiser. (AdWords advertisements appear on the right side of the main Google search results.) Sadly, the several ad campaigns we tried during this brief experiment failed miserably to bring in any new revenue, and so I personally went back to being just another user of Google’s search service — at least until March, 2008. That’s when my company signed up for the flip side of Google’s advertising juggernaut: AdSense. In anticipation of a new product, Think had acquired a brand new domain name that was unexpectedly receiving a high volume of internet traffic. Instead of paying Google for Think’s ads, I thought it might make more sense for Think to get paid for displaying Google’s.

Everything went according to plan until 11:00 A.M. on December 9, 2008. With a single click, a faceless Google employee decided that Think Computer Corporation’s membership in the AdSense program “posed a significant risk to our AdWords advertisers,” and the account was disabled with no warning. Trying to sign into the AdSense management site brought not the familiar user interface, with its limited account payment records and reports (including what Google currently owed Think, which amounted to approximately $721.00), but the following unhelpful statement, and nothing more:

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eBay Secrets: Tips to Make Higher Profits on eBay

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By Skip McGrath

One of the secrets to making money on eBay is to reduce your costs, fees and expenses. Here are ten eBay secrets to help you make more profits on eBay. Many of these are very simple and easy to implement. If you do all of them your savings can really add up and your eBay profits will increase.

1. Save eBay Photo Hosting and Scheduling Fees - There are two fees paid by almost every eBay seller that you can reduce or avoid altogether.  The first is the photo hosting fee. eBay gives you the first picture free. After that they charge 15-cents per photo. Since I always use at least 3 or 4 photos in a listing, this can add up.  The other is the scheduling fee. eBay charges 10-cents when you schedule an auction to list at a specific time. Unless you can create and launch your auctions at exactly the right time of day, almost every seller uses this service.  You can avoid or reduce these by using an auction management service to launch your auctions and host your photos.  A free program is Auctiva at Auctiva.com.  A low cost program -and the one I prefer is InkFrog at InkFrog.com. Although Auctiva is free, I prefer InkFrog at $9.95 a month as you get a lot more services and features that easily make the extra little expense worth the while.

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